Whether you're a new investor or an experienced trader, knowledge is the key to confidence. We're here to help you learn with guided overviews on major topics, in-depth articles, videos, and our complete educational library.

What is diversification and asset allocation?

Every investor should begin with these two key ideas.

Diversification can be summed up with the familiar phrase: "Don't put all your eggs in one basket." Including different types of investments in our portfolio may help reduce our losses if one type—stocks, for example—take a hit when other investments like bonds remain steady or go up.

We achieve diversification through a process called asset allocation, which simply means figuring out how funds will be spread among different types of investments, such as stocks, bonds, and cash. Diversification may reduce risk, but we also want to earn a return, and so we need to strike a balance between risk and reward. Lower risk investments carry less chance of a loss but typically provide lower returns.

The key to choosing how conservative or aggressive you should be is to gauge your risk tolerance, next up...

Understanding your risk tolerance

This tool illustrates the tradeoff between risk and reward that lies at the heart of investing.
Pay close attention to the "Worst 12 months" figure in the lower right. Would you be comfortable if your investments lost that much in a year? Would you change your investments or stay the course?

Select your investment style:
Created with Highstock 4.2.5 Moderate Growth
Asset Class
Large Cap Blend
Large Cap Value
Small Cap Blend
International Equity
Fixed Income
Moderate Growth
The primary objective of this portfolio is moderate long-term growth of capital, with current income as a secondary objective. The portfolio is constructed with equity and fixed income investment vehicles seeking to provide diversified opportunities for moderate capital appreciation and income generation.
Historical 15 year returns
Best 12 months (2004-2018)
Worst 12 months (2004-2018)
Average 12 months (2004-2018)
This is what investment advisers mean by risk tolerance: it's about how much risk is appropriate and comfortable for you. Keep in mind, your risk tolerance will likely change over time as your age, life circumstances, and financial situation change.

Where can I find even more investing ideas?

Potential opportunities can be found almost anywhere. These easily accessible sources give new investors
a variety of different ways to find ideas.

representative image for research


Compare and analyze companies and individual investments with fundamental stock research, technical research, bond research, and mutual fund and ETF research.

representative image for market news

Market news

Find opportunities by looking for market trends and market movers—stocks with a lot of trading activity—or check out market commentary from Amphion Capital's own analysts and major news sources.

representative image for thematic investing

Thematic Investing

Another approach is to align your investments with your values or with economic and social trends. These are called themes, and we've highlighted specific investments for a range of different ones.

How do I place a stock trade?


1. Locate the ticker symbol
Enter a company name and get the ticker symbol

2. Check the price
Once you've found the ticker symbol of the company you're interested in, check the price and gauge the historical graph for volatility or growth.

3. Select order type
From the drop-down, choose Buy.

4. Execute
Select Preview to review your order and place your trade.

Looking to expand your financial knowledge?